ClearRx: From Masters Thesis to Medicine Cabinet (Keynote)
with Deborah Adler, Milton Glaser, Inc.
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(43) Loading ...About Deborah Adler
Deborah Adler is a principle designer and the inspiration behind Target’s ClearRx system. Motivated by a desire to make people’s lives easier and safer, she designed a comprehensive system for packaging prescription medicine as her Masters thesis. The result — a completely reinvented prescription bottle and label. She brought this innovation to Target, and together they developed the ClearRx system.
Currently Deborah is a senior designer at the multi-disciplinary design firm Milton Glaser Inc. in New York City, where she works directly with the legendary Milton Glaser. In her role, Adler provides solutions to clients seeking new directions in visual communications, signage programs, and brand identity. Her work includes projects ranging from identity systems, magazines and posters to product packaging, restaurant interiors, and environment design.
Her work has been featured in New York Magazine, and on NBC Nightly News, CBS Sunday Morning and National Public Radio, among others. The ClearRx bottle was also featured in The New York Times Magazine “The Year in Ideas” issue of 2005 and listed as “The Best Inventions of 2005″ in Time Magazine and Business Week.
Additionally, her work is in the permanent collection at the Museum of Modern Art (MoMA), and it was just featured in the Cooper-Hewitt exhibition, Design Life Now: National Design Triennial 2006. It has been shown at the School of Visual Arts in a solo exhibition: From Masters Thesis to Medicine Cabinet.
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Keynotes
- ClearRx: From Masters Thesis to Medicine Cabinet
Deborah Adler, Milton Glaser, Inc. - One Laptop Per Child
Lisa Strausfeld, Pentagram - A Path, Adapted
Jan Chipchase - New Sources of Inspiration Design for Interaction Design
Dan Saffer, Adaptive Path
August 11th, 2007 at 11:09 pm
[…] year, I’m excited to hear Deborah Adler talk about the ClearRX system she designed for Target. I’m also going to get to hear all […]
August 13th, 2007 at 6:09 am
[…] [Live Blogged Notes from UX Week 2007. ClearRx: From Masters Thesis to Medicine Cabinet] […]
August 13th, 2007 at 10:20 am
[…] opening keynote was presented by Deborah Adler who was principle designer and inspiration for Target’s ClearRx solution. […]
August 13th, 2007 at 3:19 pm
One question raised during Deborah’s presentation was about the business/financial impact of the ClearRx design. One answer is, “Target’s prescription drug sales increased an estimated 14 percent last year, from $1.4 billion to $1.6 billion, according to research group Chain Store Guide Information Services.” Also take into account that prescription drugs usually mean refills and therefore repeat customers, customers who will likely purchase other products while at Target.
August 14th, 2007 at 7:01 am
[…] to something they’ve done that is pretty great. Yesterday’s moving keynote address by Deborah Adler at UX Week 2007 took the audience through the process of developing Clear RX, a new type of […]
August 17th, 2007 at 8:41 am
[…] ClearRx: From Masters Thesis to Medicine Cabinet (Keynote) with Deborah Adler, Milton Glaser Design makes a difference. […]
August 28th, 2007 at 11:59 am
[…] Clear Rx Deb Adler presented her revolutionary redesign of prescription pill bottles, which was later purchased by Target. She noted that 60 percent of Americans don’t take their prescriptions correctly, often because instructions are so confusing and bottles look so much alike. She also said that the toughest logo to design was “for external use only.” So if you have a lightening-bolt idea, let her know. […]