Sessions

• EXPLORE the latest thinking in multi-channel experiences, participatory design, social media, user research and prototyping.
• GAIN practical user experience skills and techniques for web and mobile applications.
• LEARN to effectively communicate, evangelize and contextualize user experience across an organization.
• CONNECT with a network of preeminent user experience practitioners.

Communicating Ideas Throughout an Organization
with Andrew Crow, Adaptive Path

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Creative Project Leads and Team Managers face numerous challenges in a corporate environment. Often their working styles or problem-solving skills differ from the methods used in other departments, creating communication and collaboration issues. This can present problems when creative teams need to communicate new ideas throughout the organization.

To clear these hurdles, you need to know how to identify people’s motivations, navigate office politics, and understand your company’s structure. Utilizing these insights can help minimize the roadblocks to a project’s success.

In this session, you will:

• Explore how clear communication, compromise, and expectation management can create a successful working environment
• Learn how to customize your creative team’s approach to build a sense of trust and mutual respect with other departments
• Discover ways in which an understanding of your organization’s emotional and political landscape will help you communicate with the people who can make a difference

About Andrew Crow

Andrew Crow is a senior experience designer at Adaptive Path and has a passion for developing innovative and measureable design solutions for customers’ needs.

Initially a print and web designer, he moved into information architecture and promoting holistic user experience to corporate clients. Andrew has 11 years of design, technical and strategic experience.

Before joining Adaptive Path, Andrew managed the web and user experience team at Princess Cruises. This gave him the opportunity to lead the development of an entirely new online booking system, e-ticket solution and oversee online branding and marketing initiatives. Prior to that, he worked with element18 and Interfocus Advertising in Los Angeles.

Past clients include Cunard Line, Lee Iacocca’s eBike, ILIO Entertainment and Millimeter Magazine.

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Keynotes

• ClearRx: From Masters Thesis to Medicine Cabinet
  Deborah Adler, Milton Glaser, Inc.
• One Laptop Per Child
  Lisa Strausfeld, Pentagram
• A Path, Adapted
  Jan Chipchase
• New Sources of Inspiration Design for Interaction Design
  Dan Saffer, Adaptive Path

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