Sessions

• EXPLORE the latest thinking in multi-channel experiences, participatory design, social media, user research and prototyping.
• GAIN practical user experience skills and techniques for web and mobile applications.
• LEARN to effectively communicate, evangelize and contextualize user experience across an organization.
• CONNECT with a network of preeminent user experience practitioners.

Designing With Your Users: Generative Tools for Collective Creativity,
Part 1: Overview
with Liz Sanders, MakeTools.com

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There has been significant interest lately from the business community in the value of design research and design thinking. This is particularly true when it comes to the very early front-end of the design process.

Generative Tools help create a shared design language that designers, researchers and other stakeholders can use to visually communicate with each other. The design language is Generative in the sense that with it, people can express an infinite number of ideas (e.g., dreams, fears, insights, opportunities) through a limited set of stimulus items.

In this session, you will:

• Obtain a map of the design research landscape as it has emerged over the last 20 years.
• Discover the newest developments in the research industry, with an emphasis on generative design research, characterized by design-led research from a participatory mindset.
• Discover the many ways in which Generative Tools can be used to inform and improve the design process.

About Liz Sanders

Liz is the President of MakeTools, a design research company that focuses on collective creativity. Liz is a pioneer in the use of participatory research methods in design, and her numerous design awards, patents, publications, presentations, along with her proven track record in the marketplace have established her as a global leader in the field of design research. She sees the emergence of a human-centered design revolution growing out of the current state of technology-driven innovation, and she frequently speaks about and teaches human-centered research and design to clients, colleagues and students around the world.

Liz was educated as a social scientist with undergraduate degrees in psychology and anthropology, followed by a PhD in Experimental and Quantitative Psychology. Previous client relationships include 3M, AT&T, Apple, Baxter, Becton Dickinson, Coca Cola, Compaq, IBM, Intel, Iomega, Johnson Controls, Kodak, Microsoft, Motorola, Philips, Procter & Gamble, Siemens Medical Systems, Steelcase, Texas Instruments, Thermos, Thomson
Consumer Electronics, Toro and Xerox. For an overview of Liz’s ideas about design, research methodology and more, visit MakeTools.

One Response to “Designing With Your Users: Generative Tools for Collective Creativity,
Part 1: Overview”

1. {sf} Sam Felder » Blog Archive » AP UX Week ‘07: Designing With Your Users: Generative Tools for Collective Creativity Says:
   August 13th, 2007 at 12:42 pm

   […] blogged at Adaptive Path UX Week 2007. Designing With Your Users: Generative Tools for Collective Creativity, Part 1: Overview by Liz […]

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