Sessions

• EXPLORE the latest thinking in multi-channel experiences, participatory design, social media, user research and prototyping.
• GAIN practical user experience skills and techniques for web and mobile applications.
• LEARN to effectively communicate, evangelize and contextualize user experience across an organization.
• CONNECT with a network of preeminent user experience practitioners.

Making Research Effective
with Todd Wilkens, Adaptive Path

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Creating engaging and enjoyable user experiences requires a solid understanding of the people your product or service is meant to serve. Unfortunately, many companies don’t really understand their customers — even companies with large research groups. But understanding people takes more than simply hiring researchers armed with PhDs and the latest methodologies. Understanding customers isn’t something that a research team can do on its own; it’s something that the whole organization needs to do as a whole. That’s the only way that insights into the lives of your users have any hope of getting into the products and services you design.

Research is only effective if it integrates well with the larger design process. When done poorly, research does nothing but keep research staff busy. When done well, research can transform the understanding of users for your organization as a whole and empower your teams to create compelling experiences.

In this session, you will:

• Learn how to make research actionable and durable within an organization.
• Discover strategies for integrating other departments and key players into the research process, and vice versa.
• Examine and learn from case studies of successful research activities within design projects.

About Todd Wilkens

Todd Wilkens is the design researcher for Adaptive Path. Thanks to over a decade of experience in research and design he holds a passionate belief that focusing on and truly understanding people allows us to create products and services that provide compelling experiences and real value.

2 Responses to “Making Research Effective”

1. UX Week: Day 3 Recap : My Curious Life Says:
   August 15th, 2007 at 11:27 pm

   […] Wilkens of Adaptive Path was entertaining and informative once again with his presentation on Making Research Effective. I’m liking Wilkens’ Law and “research martyrdom” as highlights … not […]

2. Making research work - Todd Wilkens « Put that button over there… Says:
   August 21st, 2007 at 12:13 am

   […] research work - Todd Wilkens 21Aug07 Slides can be found here. What I got from it: What is generative research, what makes good user research? Generative […]

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Keynotes

• ClearRx: From Masters Thesis to Medicine Cabinet
  Deborah Adler, Milton Glaser, Inc.
• One Laptop Per Child
  Lisa Strausfeld, Pentagram
• A Path, Adapted
  Jan Chipchase
• New Sources of Inspiration Design for Interaction Design
  Dan Saffer, Adaptive Path

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